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Laws of Media: The New Science

April 26, 2011

Justin Taylor has this to say about video preaching:

In their book Laws of Media: The New Science Marshall and Eric McLuhan explained that new technologies have varying effects:

  • somethings are enhanced or become more prominent
  • other things become obsolete or less prominent
  • some things are retrieved or recovered
  • and sometimes there is a reversal or return to older patterns when a technology is pushed too far.

Whether you’re a critic or a fan, it’s important to see what a new technology can create and what is can undermine, and then to weigh both sides. Too many times people only spotlight the pros, or only spotlight the cons, and present this in simplistic terms.

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From → Culture

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