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Books that Change How You Communicate

March 22, 2011

Kevin Hendricks at Church Marketing Sucks asked several leaders the question, “What books changed how you communicate (with the church)?”.  They said:

Brian Gaffney, founder of Fourword Thinking:  The Executive Writer: A Guide to Managing Words, Ideas, and People by Edith Poor

Katie Strandlund, Danielle Hartland (Communications Director at GraceChurch in Erie, PA), and Shawn Wood (Experiences Pastor at Seacost Church): Less Clutter. Less Noise.: Beyond Bulletins, Brochures and Bake Sales by Kem Meyer

Paul Armstrong:  Visual Explanations: Images and Quantities, Evidence and Narrative by Edward R. Tufte and Purple Cow by Seth Godin.

Danielle Hartland (again): Relational Intelligence: How Leaders Can Expand Their Influence Through a New Way of Being Smart by Steve Saccone

Cleve Persinger, co-founder of MediaSalt.com:  Branding Faith: Why Some Churches and Nonprofits Impact Culture and Others Don’t by Phil Cooke

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