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Enchantment: The Art of Changing Hearts, Minds and Actions

March 9, 2011

Michael Hyatt interviewed Guy Kawasaki via video chat about his new book Enchantment: The Art of Changing Hearts, Minds and Actions.  Hyatt asked him six questions:

  1. How do you define “enchantment”?
  2. Why is enchantment so important?
  3. How does likability relate to enchantment?
  4. You say that likability is half the battle; the other half is trust. How do you build trust?
  5. Every leader and entrepreneur I know faces resistance. What are a few strategies for overcoming resistance?
  6. It seems that people eventually get disenchanted—in their work, in the products and services they use, and even in their marriages. How do you make enchantment last?

 

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